• 800 million users on YouTube every month.
• 92% of mobile video viewers share videos with others.
• Twitter videos get 90% of views from mobile devices.
• 10 million videos are watched on Snapchat in a day.

Does this data ring a bell?

More and more businesses around the world realise the possibility of video content with the inflation of mobile users. You can’t disagree that video is the most effective content form in every aspect of a business. Whether it is for creating brand awareness, educating the audience, and increasing conversion rates.

Over the last couple of years, video content optimization has become a crucial practice in content marketing. In a nutshell, video optimization strategies are a practice to improve the user experience and increase content visibility.

In video marketing, we can’t misjudge the potential of transcribing video to text. Not only audio to text converters can help in content repurposing, but they can expand reach by providing accurate captions or subtitles (especially for the deaf or hard-of-hearing community).

In content repurposing, a video to text converter enables you to create text-based content from scratch for your blog. Thus, you can convert a reader to a listener and vice versa. However, transcribing video to text can help in localization, allowing you to translate the text into different languages and making your content accessible to a global audience.

What is video optimization?

Video optimization, often considered a vital process in content marketing, refers to the process of making adjustments to videos to gain visibility and boost performance as per the norms of specific channels (e.g. search engines or social media channels). Optimizing video content involves various processes including proper formation and compression for effortless viewing and sharing.

It is a critical process as each platform favours different video formats. For example, Instagram favours vertical video (especially for reels) formats more than regular video formats. Besides, video optimization enables users to consume videos according to the viewer’s device and internet connection with zero buffering. Yet, it improves viewing quality to a great extent. It says that smaller video files require less bandwidth and load faster.

Candid opinion

Video optimization, especially in SEO terms, refers to the adjustment of videos such as tweaking titles, descriptions, and tags to get indexed and ranked by search engines.

How can video optimization increase conversions?

Video is top effective content form, especially short-form videos as the user’s attention span has shrunk over time. As surveyed by Wyzowl, 92% of marketers consider videos to be a vital part of their digital marketing agency.

In every aspect of business, videos can help— mainly in boosting brand visibility and revenue growth. Essentially, video optimization is a tool to achieve all of them allowing you to retain customers and increase conversion rates.

Tips to Optimize Video For Conversion Rate

• Builds brand credibility: With effective video optimization tactics, it becomes easier to connect with your targeted audience evoking curiosity or emotion towards the brand. Not only that, it can build a long-term relationship.
• Boost conversations and sales: Video optimization ensures success in video campaigns.
• Boost SEO: It assumes that executing videos on web pages lower bounce rate and engages the readers, which have a positive effect on ranking.
• Caters to mobile users: It is straightforward that proper video optimization can garner mobile users with the right format.
• Cost-effectiveness: Optimizing videos can reduce bandwidth costs which is critical for advanced-level websites.

4 Key Strategies to Improve User Engagement & Drive More Conversions From Your Video

1. Compress videos

Compression reduces the file size which results in fast loading and smooth streaming experience. Somehow it enhances user experience too.

Keep in mind to maintain the video quality as best as possible while compressing it.

Quick tips: Use video compression tools such as Handbrake or FFmpeg for improved video quality.

2. Optimize for mobile users

With the rise of mobile users, it is getting ever-critical to optimize videos for mobile devices. Applying correct formatting as per the specific channel’s norm can aid to be compatible with mobile devices.

3. Freedom to users

Allowing users to control the video content, giving them the freedom to pause, rewind, fast-forward, adjust the volume, and turn on/off subtitles to improve user experience.

Bonus: It can enhance the accessibility of the video content.

Remember: Avoid the videos being played automatically by default, rather than giving them control to play them at their will. More often, automatically played videos can cause annoyance to the users with loud music at quite an odd place and thus hamper the user experience.

4.Convert Videos to an HTML5-Supported Format

Edit video easily by incorporating HTML5’s native support for video playback, eliminating the need for additional plugins. Ensure compatibility with a wide range of modern web browsers and devices by converting files like MP4 or WebM to HTML5-supported formats.

Developing an Effective Video Marketing Strategy That Drives Results

The key to achieving your goal and generating conversions is adopting an effective video marketing strategy. Here are some elements to consider when developing user engagement strategies:

• Clear on your goal: It seems quite obvious but is often overlooked by entrepreneurs. Before crafting an effective video marketing strategy development, you need to know what your goal is: is it about building brand awareness, driving sales or engagement? After defining your goal, you can create videos that are tailored to your targeted audience.
• Know your audience: You need to consider both demographics and psychographics (e.g. age, interest, location, desire, pain points etc) before crafting a video marketing strategy that appeals to your targeted audience.
• Choose the right platform: Each digital platform has a different segment of the audience. Figure out the right one for your business. Suppose your targeted audience is younger, you may need to focus on platforms like Instagram and Tiktok. On the other hand, if your targeted audience is millennials or working professionals, LinkedIn or Facebook might be the better option for you.
• Create valuable videos: Put your effort into creating valuable content that stands out of the track. It includes everything from audio to visual content.
• Distribute or promote your videos: Distribute or promote content on your selected platforms just for better reach and engagement. Those selected platforms can be anything from social media channels, forums, and Q&A portals to even email marketing campaigns.
• Measure your results: It is crucial to measure the performance of your content to see what’s working and what’s not. It means tracking metrics such as views, engagement and conversions regularly.

With these steps, you can easily develop a successful video strategy plan that generates leads and helps in reaching your marketing goal.

Maximizing the Click Through Rate With the Right Video Content

There are different forms of videos that you can choose from depending on your goal or the nature of your business:

• Product demos: Product demos are great video forms allowing you to showcase your product’s features and benefits. They tend to be effective as potential customers get to know how your product can solve their problems.
• Customer testimonials: Customer testimonials build trust and credibility among potential customers. Through customer testimonials, you can easily build strong relationships with your audience.
• How-to-videos: Mainly useful for SaaS brands, these types of videos educate users and build trust in your brand.
• Explainer videos: Explainer videos are used to explain complex concepts or processes in a simple manner. These types of videos also build trust and credibility with your audience.
• Behind-the-scenes: These types of videos offer a real, personal look into your business allowing them to bond with your brand. These videos usually show the people, processes and values that make the business unique.

Measuring the Performance of Your Videos & Refining Your Strategy to Maximize Conversions

Measuring the performance of your videos is vital to achieve the specific goal. Simultaneously, you can’t underestimate the process of creating valuable content daily and the marketing strategies used.

Video analytic tools are handy such as Conviva Social Insights, Finteza and Wistia to monitor the performance of your videos. Keep in mind that these tools can show a rough set of metrics.

The thing is you have to keep track of Key Performance Indicators (KPIs). In simple words, KPI compares results to goals and suggests what you want to achieve through videos.

Click-through rate optimization tips

• Play rate: Play rate= number of times your video was played÷ number of views it generated. Low play rate suggests your videos are barely interesting for your follower base. Focus on improving the play rate if you are new. Try to drive your audience’s attention within 3-5 seconds.
• Share, likes, comments and reactions: These metrics give you an overview of the popularity of your video and reveal the emotional effect that your video drives on users. Sharing is equivalent to word-of-mouth marketing. The more a video gets shared, the more it creates brand awareness, credibility and trustworthiness.
• Click-through rate, CTR: CTR= Total number of video clicks÷ the total number of views. To increase CTR, a call-to-action is necessary at the beginning, middle or end of your video. Tips: Keep your video short and clear to get viewers to reach the call to action.
• Watch time: Watch time= Total amount of time viewers have spent watching your videos. For increased watch time, it is encouraged to hook the viewers till the end either through compelling stories or eye-catching visuals.

These CTR optimization tips can be useful though you need to analyse beyond the metrics and combine them to pave towards success.

A New Way of Content Repurposing

Whether you own a podcast or YouTube channel, Audext empowers your content to reach a wider audience. It supports 60+ languages and delivers 80% accuracy. It offers accurate captions and subtitles within minutes.

Audext is pretty easy to use and has an in-build editor— you have the power to highlight active words, control playback speed and so a lot.

Its top feature, ‘Speaker identification‘ makes podcast transcribing easier for you while it can easily identify who is speaking. It means you don’t have to spend hours organizing the transcript.

This cost-effective, advanced audio-to-text solution can change the scenario of content repurposing by saving you enough time for other productive tasks. Just imagine— an hour of audio file fully transcribed in 10 minutes.

Wrapped up

To conclude, video content optimization is a critical aspect of modern video marketing strategies. However, video optimization can’t alone boost conversion rates,an adequate amount of effort must be implemented on the right video marketing strategies, regular analytics and iteration to monitor the performance of videos and high-quality video production.

The YouTube transcript feature presents viewers with a textual version of audio files. It enables watchers to read a text without the need to listen to the video. What then does this mean? People are likely to watch more of your YouTube videos!

While finding the right transcriptions for a YouTube video is relatively simple, few know how to go about it. Here is a guide on how to get transcript of YouTube video. 

Benefits of YouTube Transcription and Captioning

Wonder why you need to transcribe your YouTube videos when it comes with an audio file? YouTube transcription and captioning benefits all users, from organizations and business to the physically impaired, movies, and music lovers. 

Engages People with Hearing Loss in Content of the Video

Research shows that over 360 million people suffer from hearing loss worldwide. Likewise, over 48 million Americans are hard of hearing. Without the time-synchronized closed captions, 71% of people with hearing disabilities end up not watching the video. Thus, YouTube transcription and captioning engage viewers fully in the content of the video.

A Learning Aid that Improves Comprehension

When it comes to online learning, YouTube transcription ensures you get detailed and trustworthy information. Today, over 52% of students worldwide watch YouTube videos to get more insights on various subjects. Imagine a student learning English as a Second Language listening to spoken English without the basic grammar guide. Processing spoken information may become difficult. A captioned transcript will ensure the students easily comprehend spoken target language learn its proper spelling while listening to the instructor. 

Flexibility in Noisy Environments

Whether you are at the train station, mall, market, or crowded street, closed captions provide you a textual representation of audio content even when the sound is unclear. It’s even helpful if you are watching exercise demo videos while working out, and do not want to turn down your external music.

Increase Organic Outreach, Viewers Watch and SEO ranking

Do you know that video transcription can increase your organic outreach and draw visitors faster to your page while ranking top of the Google search engine? A recent study reveals that YouTube videos with transcriptions get as much as 13.48% audience, more than the average.

Easy Foreign Language Transcription

For filmmakers, creating a subtitle file is the first step to getting viewers to watch your video, especially with the audio content being in a foreign language. Today, there are over 500 known languages globally, and most of the videos come from almost all parts of the globe. Transcribing your video content would mean speakers of a foreign language can easily understand the speech content of the foreign countries. 

How to Get a Transcript of a YouTube Video

Finding how to get a transcript for a YouTube video is pretty easy. Some content creators provide personally captioned transcripts for their videos. Google also offers an additional automatic transcription software that automatically uploads your transcript to the videos. 

However, how adequate the information you get using the automatic transcription tool will depend on the accent used in the video production, audio clarity, and many others. Here is how to open transcript on YouTube.  

1.Check for Free YouTube Caption Tools

The exciting part of this process is that you can get subtitles for your video manually or automatically. For this step, you want to first:

• Log into your YouTube page and open video
• Find the more options (…) icon at the bottom left-hand side of the video
• Click on it to open the drop-down menu
• Select open transcript
• Choose a transcript that appears. Then, copy and paste them to an editor of your choice

2.Use Additional Transcription Tool like Google Docs

Unlike the free caption tools, you never have to source text yourself. Google Docs comes with a built-in speech-to-text feature that automatically types shat it hears from a background video on the play. However, you want to make sure there is no background interface as it can plummet the accuracy of the text. Likewise, you may notice constant glitches in the process, which may mean additional edits for your transcriptions. To employ this means, 

• Access Google Docs
• Create a new document
• Scroll to the tools section and select voice typing
• Open the YouTube video
• Click the speak icon or allow microphone on Google Docs
• Play video with sound 

3.Download Transcript from YouTube

Another alternative means to consider is download YouTube transcript as text through websites like Free CC Converter, keepvid, and Clipconverter. However, like Google Docs, this method may not give accurate results as the speech-to-text feature it employs may fail to comprehend the accent used, leading to a high amount of errors.

What can you do with a YouTube video transcription?

Does a more leisurely lifestyle through sustainable living sound like the best reason to transcribe YouTube video? Of course! Creating content from existing content ensures you never have to start afresh. 

Video transcription can help you turn videos into blog posts or textual, graphic imagery that will draw traffic to your page. Of course, additional edits like formatting the font and size are necessary for a stylish outlook. Still, the transcriptions are most likely a challenging job. 

How to Convert a YouTube Video to Text Quickly 

To easily watch your YouTube videos, it’s also important to know how to convert YouTube videos to text quickly. One of the best ways to do this is using an outbound automatic transcription tool like Audext. 

Audext

Unlike services that take time to convert YouTube to text, as it uses human transcriptions, Audext converts your video to text quickly using AI technology. All you need do is use the speech-to-text online translator to transcribe and sync speech content. The best part, this software works with ten languages and is designed to recognize various English accents. To convert YouTube video to text with Audext, 

• Create your Audext account, 
• Log in and enter your dashboard,
• Upload the video files to text converter
• Click on submit and wait to get your transcribed text.

Using this software like a YouTube transcriber will save you the time and cost of having to re-edit audio texts again. 

Transcribing your YouTube video is a great way to attract viewers to your page and gain higher viewing. Whether you are in a noisy environment or visually impaired, YouTube transcripts allow you to watch a video without listening to the audio.  

People spend more time on video hosting sites like YouTube and Instagram. If your video has a caption, more people will likely finish watching it.

If this is the case, you should know how to create engaging, entertaining, and accessible videos. It should also be accessible to people who have sensory impairments. Videos take a longer time to produce compared to other web content. For this reason, to increase engagement on social media platforms, you can use this easy-to-use instagram story maker tool.

Here is a guide to accessible videos created by the Audext team.

Who Will Take Advantage of Accessible Media?

Accessible videos help people who have a low reading ability. It also helps studious individuals to improve their vocabulary. Accessible media improves the vocabulary of people with English as a second language.

People who have auditory disabilities will benefit from the descriptive text on videos. Individuals with poor vision can also take advantage of textual information.

Checklist on How to Create Accessible Media

1.Your Actual Video Content Should Be Smooth

Before you make your content accessible, you need to get things right from the basics. You should make the video of the highest quality possible.

To ensure that your video content is smooth, make sure to create clip with a steady pace and a consistent flow, eliminating any rough cuts or jumpy transitions. Here are some of the things you should do.

Here are some of the things you should do.

2.Easy-To-Read Text

The text for captions and subtitles in your video should be legible. The font size should be big enough for anyone to see. There should be proper synchrony between the video and its subtitles.

3.Stay Away From Making Flashy Content

Don’t include extremely fast-changing image frames in your video. Sufficient contrast and video stabilization are sufficient. Your video should not have more than three flashes per second, so don’t get carried away when you use a free video cutter to split your footage into multiple clips.

Some of your users might have seizure disorders or migraines. Flashy light can trigger their allergy. If you want to know that your video doesn’t have flashing content, use a Photo-sensitive Epilepsy Analysis Tool (PEAT) to check. However, to check out how well these videos did, consider getting an Instagram report and check out Facebook stats constantly.

4.Choose a Reliable Video Format and Accessible Video Player

Choose a file format that will make your video play easily. The video format determines how often people will view your content. Also, Use a good video player.

Note that the autoplay option can puzzle your audience. Don’t enable this option if you want accessible videos. Also, people who use screen readers might not get a quality audio output.

Also, check to ensure that a keyboard is compatible with pause, play, and volume controls. The video player should also be compatible with subtitles, transcripts, and captions.

5.Put Captions in Your Videos

According to the WCAG Success Criterion 1.2.2 Captions, pre-recorded videos should have captions. Don’t mistake captions for subtitles. Although they are similar.

Subtitles are a direct translation of the voice in the video into text. Captions can also serve the function of subtitles in an accessible video.

However, it can also give more insight by providing a transcription of the background music. Also, make sure that the captions follow the web content accessibility standards. These requirements include:

• The audio should be on par with the text on the screen.
• The caption content should be correct and accessible to anyone who needs it.

Let us examine some of the benefits of using captions. Users will locate your content on search engines with ease, thanks to Search Engine Optimization (SEO). Many people watch videos in noisy or extremely quiet places.

That means that they are likely to view their content without sound. Captions can help people to understand videos without sound.

It is possible to choose between open and closed captions. Open captions are always in view on the screen. You don’t have an option to make them invisible.

For closed captions, users can turn them on and off. Closed captions might be better if you want an accessibility video.

6.Use Transcription Services to Get Text documentation Of Your Video

A transcript and a caption make a complete and accessible video. A transcript is not only speech-to-text documentation. It also explains some of the intricate actions in a video.

There are several options available for you to create a transcription of your video. You could decide to type the content manually. However, that option will consume a lot of time and energy.

You might also decide to hire a professional transcriptionist. However, that option will be costly. The best option is to use Audext speech-to-text software. Audext will do a thorough and effective job in creating an accessibility video.

There is no significant learning curve to understand the software. All you have to do is to upload your audio or video and hit the transcribe button. After the process, you will just do some minor editing.

7.Add Some Form of Audio Description

In some cases, the audio or caption will not fully convey the message of what is happening on screen. Blind individuals might miss essential pieces of information.

It serves as a support for the main audio. This form of descriptive narration also provides insight into scene changes and on-screen characters.

How To Add Subtitles to Your Video?

An accessible video should have structured subtitles. It is easy to add them to your content. There are two ways to do that.

• You can generate it with speech recognition software. Audext is perfect for this purpose.
• You could decide to type them manually and add them. 

Here you can find a guide on how to add subtitles to your video.

Why Video Transcript Is Important?

Perfect for Faster Assimilation

A video transcript helps people to grab information at a faster rate. A person can scan through the transcript quickly without watching the video. A few individuals also use assistive technological gadgets such as a screen reader. They can increase their reading pace compared to the actual video.

Greater Engagement

Video transcription is essential for search engine optimization and accessible media creation. People will find your videos faster because search engines index text content better.

Great for People with Disabilities

Physical disabilities like hearing difficulties can prevent a person from getting information in a video. A video transcript will help this category of people to get text information.

If you provide this kind of setup, you will have an accessible video and a greater site audience. Research shows that a significant percentage of deaf people leave a site once they can’t access the information on it.

Why You Should Choose Audext for Video Transcription?

Audext is a web-based tool that can analyze an audio or video recording and convert it into text. It relies on artificial intelligence and an organized cloud structure. Why should you use Audext?

It supports the most common audio and video formats such as M4A, MP3, OGG, WAV, and WMA. This app has the ability to help you create accessible media.

Audext speech to text conversion software also allows you to make fast changes with the in-built editor. You can use the find & replace feature and make minor changes.

There is also a free trial to ascertain the flawless functionality of Audext. Sign up on our website to get affordable video and audio transcription services.

It’s not all about having the best mic or the most distinguished guests in your podcast. Before you hit the record button, your immediate environment has to be set. You are about to learn some of the strategies provided by Audext specialists for improving sound quality.

Tips to Get a High-Quality Audio Recording

Not everybody pays attention to the things that should be in place before and after recording. The tips below will show you how to enhance audio recording quality.

1.Get a Good Location to Record

This is the most important factor. A good microphone in a noisy background will create a mess. You need to review the acoustics of the room that you are recording. Close the room’s windows to shut off any external noise.

Check for equipment that can generate background humming noise. Fans, refrigerators, phones, and furnaces are common culprits.

Ensure that the arrangement of your recording environment does not make your voice bounce back into the microphone. Non-parallel walls and furniture can help to minimize this kind of reflection.

If you want to make things easier, just use your closet or a very small room.

2.Give Priority to Your Content

Value your audience. Blogs and podcasts share some similarities. An informational blog content coupled with an engaging website design will keep people engaged.

If you know how to improve audio quality of a recording, your content will be appealing to your audience.

3.Purchase a Good Microphone

A good microphone is the most important investment if you want excellent audio quality. The price of the microphone you will buy depends on the task you have in mind. However, your budget, personal taste are also important.

Podcasts don’t require high-end, costly microphones. A dynamic microphone should be sufficient for a short podcast in your home or office. It is normal to be confused about a final choice to make.

It might not be the perfect idea to shop for microphones online as a newbie. You might not get exactly what you want. Your best bet is to head to a professional recording studio and test the different microphones there.

You will find one that matches your taste. Avoid condenser microphones and headset microphones. Condenser mics are built for large-scale, fancy recording.

Your headset microphones are only good for casual conversations. The goal is that your microphone of choice should showcase your brand well.

4.Move Close To Your Microphone

Don’t keep a far distance from the microphone. Speak into it directly. That is how to get better audio quality. Six inches will be the perfect distance. Conversely, don’t get extremely close to the microphone.

Getting too close to the mic will amplify the low-frequency component of your voice. The resulting audio recording will have too much bass. Speaking near the microphone also causes plosives.

Plosives refer to consonant sounds that can affect the sensitive parts of the microphone. A viable solution to this problem is to get a pop filter. A pop filter is a noise protection device for microphones. Just get a decent and affordable one.

5.Make Use of Multiple Tracks

Use multiple tracks so that every voice in your audio will have a different recording channel. If your counterpart will join you on a video call, you can get a local recording of their voice.

For a two-party dialogue, one person will be on the left track while the other person will be panned on the right track.

6.Back-Up Your Recordings

Power can go out when you are recording your audio. You could lose your audio recording. It will be a bad loss if you can’t retrieve it. Try your best to record into a computer.

If you feel that you might be affected by computer glitches, use an external recorder instead.  To get the best possible effect, use both a computer and an external recorder.

An XLR splitter is the best way to achieve this. This device will make your voice run into the external recorder and audio interface simultaneously.

7.Get a Microphone Stand

Most people simply overlook this. Avoid holding microphones in your hands unless it is absolutely necessary. The microphone can pick up little movements that you make with your hands.

Simply mount the recording device on a piece of furniture with the appropriate stand. You could also use a flood-mount stand.

Also, don’t place your mic stand in a place that your body will touch easily. That’s how to improve sound quality of recorded audio.

8.Get an Audio Interface Software

An audio interface is a device that converts the analog sound from your microphone to digital signals. This piece of equipment is easier to use than a mixing board.

It could be more tasking to deal with knobs on a mixing board. Some common examples of good audio interfaces include Focusrite Scarlett, Universal Audio Apollo Twin, and PreSonus Studio.

9.Try To Produce Your Content

What happens post-recording also matters. You should edit and produce your audio recordings. If you have experience with this, do it. There are several third-party software that you can use to achieve this.

You can use GarageBand, Audacity, Adobe Audition, or Auphonic. If you aren’t so sure of what to do, hire a producer. A producer’s wisdom and wealth of experience will prove useful in helping you to improve audio quality.

What One Is Best For Digital Accessibility Between Captions And Subtitles?

Most people think that captions and subtitles are the same. Most people think they are both just text on the screen. That’s not true. They serve different purposes.

Subtitles for the deaf and hard of hearing (SDH) are used when people can hear the audio but cannot comprehend its message. Captions assume that you can’t hear the audio at all. Let us examine the differences between them.

Customization

Most of the time, closed captions are usually white text on black background. Subtitles allow for more customization. You can adjust their colors, designs, font styles, and sizes.

Technological Compatibility

SDHs are compatible with High Definition Media Interface (HDMI) while captions are not. That is the reason why DVDs don’t support the kind of captions you see on today’s media.

To fix captions into a video, you use modern coding and computer programming. Most subtitles are burned into videos as pixels or dots.

Which one should you choose between captions and subtitles? Well, that depends on you. Every online video should have a text version or caption according to the Web Content WCAG 2.1 act. Whatever choice you make between the two, make sure that it is up to standard.

Why Audext?

Audext is a powerful tool for digital accessibility via automatic speech recognition and transcription. Our online software makes the creation of subtitles as easy as possible. 

By using Audext, you will save a great deal of time and energy. With all the tips above, you have learned how to improve audio quality for your podcasts and interviews. 

Audext online transcription software works well when you have good enough audio quality. If the quality is not good enough, you can use manual transcription services from Audext.

Whether you need translation captions for interviews, podcasts or documentaries, subtitles are vital. Without any sound, subtitles help people to grab the subject matter of a video.

We all know that YouTube and other social media have a kind of feature that auto-plays videos without sound. Well-crafted subtitle fonts will help more people click on your YouTube videos after previewing them.

Subtitles play a big role in improving the engagement of your content. This simple tool can serve as an SEO marketing strategy. The type of font you choose for your subtitles matters.

It should be appealing to the eye and make the audience grab the information in your video comprehensively. Also, the subtitle font should not pose as a distraction to viewers.

You might have been viewing other peoples’ online video content. Then you are asking yourself the question “what font do they use for subtitles?”

Trial and error might be a decent way to experiment till you get the right font. However, you don’t have to go through that path. This guide will introduce you to some of the best subtitle fonts for YouTube videos.

What Font Is Used For Subtitles The Most Often And Why?

Arial is one of the most popular fonts in the world. Everyone must have come across this sans serif-style font one way or the other.

It is arguably the best font for subtitles. People also use it for writing newspaper content, creating magazine articles, and writing reports. One noticeable feature of this subtitle font is its readability and legibility.

Arial is not a flashy or distracting font. It makes your subtitle texts simple. When you need to include special characters and numbers in your subtitles, Arial makes them compact and readable.

Other variations of Arial include Arial Black, Arial Italic, Arial Bold, and Arial Bold Italic. If you want a good subtitle without much thinking, Arial is the right choice to make.

List of best fonts for subtitles

We have considered the fact that Arial is the most widespread font for subtitles. This doesn’t mean that there aren’t other good fonts. If you love uniqueness and beauty, there are other fonts that you can choose for your video subtitles. They include:

1.Roboto

Roboto is one of the best subtitles font. This font has different lengths, styles, and shapes. It complements nice geometric curves with a distinct mechanical structure.

This font provides a sense of rhythm when people read it. Google uses it as its official subtitle font.

The company noticed that the font provides great legibility on smartphones, tablets, and other devices. Moreover, this stylish font is open-source, meaning that it is free for everybody to use. Roboto is particularly good for long sentences.

2.Times New Roman

Times New Roman is another classic and great subtitle for videos. A designer from The Times, a British magazine, created the font. Times New Roman is a Serif typeface that combines simplicity with a note of sophistication.

At the time, it was one of the most used fonts on previous editions of Microsoft word. This font is legible, unique, and elegant. It offers great versatility as you can use it for several purposes.

Times New Roman particularly excels when your subtitles contain a lot of short sentences.

3.Verdana

Verdana is another modern and popular subtitle font for video creation. It is especially good if you are an audacious person looking for something different.

The features of Verdana depict the fact that the font takes computer pixel orientation into concern.

The creators of this font aimed at tackling on-screen reading difficulties. This font is good for both small and large screens. It has a condensed style that occupies a sizable portion of the screen while offering sufficient clarity.

 The font also has well-structured diagonal, curved, and straight strokes. Verdana is arguably the best font for blog content and mini film projects.

4.Helvetica

Helvetica is one of the most common fonts among media, advertisement, and broadcasting companies. Popular tech enterprises like Intel and Apple tend to use Helvetica a lot. This font is so popular that it has a documentary to its name. It is one of the best fonts for subtitles.

Since its launch in 1957, the font has been re-engineered several times to improve its consistency and conciseness. Logo designers and web designers also love it. It is known for its strong, solid, and concrete appearance. If you’re looking for a way to make your video stand out, consider hosting a logo contest to find the perfect design and then pair it with the best subtitle font for your content.

Helvetica provides variety in form of style, shape, and design.

Common versions of this font include condensed black, thin italic, light, thin, light italic, ultra-light, bold italic, medium italic, condensed bold, and more. It is also one of the best fonts for YouTube.

5.Futura

Futura’s regular version offers a great level of flexibility and uniqueness. The condensed typeface for Futura is excellent for long sentences on small screens. This sans serif font offers great clarity and readability.

If you are observant, you will notice that people use it a lot in viral social media posts and in promotional videos. It also has a kind of retro look that makes it one of the best fonts for YouTube videos and documentaries.

6.Times

Times is quite similar to its sister font, Times New Roman. The major difference is its simplicity and soft touch. It is a great subtitles font for videos because of its ability to provide a sharp look and enough contrast.

The Times of London also used it because it guaranteed a higher print quality compared to other fonts. This sans serif typeface is the default font on some digital devices and computers today. It is readable, versatile, and remains one of the best fonts for video editing.

7.Tiresias

Tiresias is a common font used for subtitles at the moment. It is known for its bright and sleek appearance.  Tiresias is aimed at people who have vision defects or difficulties. This factor makes this compact font the best font for reading on screen. It features about six styles with unique designs.

8.Antique Olive

A decent number of video content creators regard Antique Olive as the best font for video subtitles. This font is eye-catching, clean, and clear. It shares a lot of similarities with Helvetica. Although it looks a bit more refined.

One main feature of the Antique Olive font is the simple shapes that take after an olive. Antique Olive comes in different bold styles and formats. Overall, if you want something easy-to-read for your audience, target this font.

How Audext can help you in creating subtitles? 

By now, you should have gotten an answer to the lingering question “what font is used for subtitles?” If you are thinking about how to add subtitles to your next video, you don’t have to look too far.

Audext is an online video to text converter that can serve this purpose. Our cloud services include transcription and subtitle generation with the aid of state-of-the-art technology.

Once you upload your video file to the Audext dashboard, the software performs automatic transcription and helps you to create a subtitle format for it.

Audext guarantees a fast result, cost-effectiveness, and accuracy. This tool generates the best fonts for video text. At the end of the process, you can edit the subtitles to your taste.

While almost anyone has heard, seen, or downloaded a .srt file, not everyone knows what does srt stand for. 

Despite it being an old standard, it’s still widely used in modern entertainment. Likewise, it’s beneficial to learn everything about it. If you agree, please read on.

Below, we’ll discuss srt meaning, why choose it over other formats, and how to create and use one.

What is SRT file and how to use .SRT files?

In movies, YouTube videos, and other content on the Internet, users can view changing texts typically in the bottom part of a video. Moreover, these texts will sync and change in every dialog of a character or sound description. 

Also, these words are the character’s exact or rephrased dialog in that particular time. If unfamiliar, these are called captions or subtitles. 

Subtitles are what enables viewers from other countries to understand a foreign film. 

Additionally, it’s also a way for people with disabilities to read a movie’s conversations and messages. 

Moreover, while several subtitle file formats are available, nothing comes close to the popularity of SRT subtitles.

SRT, or SubRip Subtitle, is a subtitle file format in plain text. 

Inside a .srt file, one can see the number sequence of the subtitle, timestamp (hours:minutes:seconds,milliseconds), the text of the dialog, and a new blank line. In the process, the sequence number helps media players or video files indicate what text group to play if a user replays or forwards scenes. 

On the other hand, the timestamp is responsible for syncing the text as they sound on the video. If the timestamps are incorrect, the syncing is either delayed or advanced. 

Next, the texts are what the media players will display. 

Lastly, a new line indicates that the player should proceed to the following text group in the sequence.

Currently, anyone can create, edit, or download .srt files as they’re an open and free file format that’s widely available on the Internet.

Besides, most subtitle distribution websites prefer SRT over others due to its simplicity, small file size, and compatibility with media players.

SRT Subtitle File Format, Why Choose It?

Since there are numerous subtitle formats available, one might wonder why choosing SRT over others is beneficial.

First, if a user plans to distribute a video to different platforms, SRT is the safest option. Why? As there’s no single standard, streaming, video sharing platforms, and other websites use different formats for captions.

Moreover, unlike others, SRT is the easiest to convert into other standards without losing important formatting data.

Apart from that, SRT is also the subtitle format that most media players favor and only support. In mobile devices, built-in video players with captioning capabilities only accept SRT and nothing else.

When browsing through movie subtitle sharing sites like OpenSubtitles, SRT is the only offered file format; and no users are complaining about it.

In other words, if one wants small file sizes, better compatibility, simple formatting, wider availability, and flexible captioning, SRT is the best choice available.

How To Create SRT File?

While it’s possible to create .srt files in word processors, they’re not as efficient and pleasant to use as dedicated subtitle creation tools.

However, with a subtitle creator, one still needs to patiently spend hours perfectly matching the texts and timing as they sound in the video. While it’s not that bad when dealing with small files, it can get tiring and inefficient with more videos and ones with longer durations.

Thankfully, excellent tools like Audext can give you the answer –  how to make srt file?

Audext, an AI-powered transcription tool, allows users to upload audio and video files, automatically generate transcriptions and provide a built-in text editor feature. In the process, one can create a .srt file in Audext with the following easy steps:

1. Sign in or register for a free Audext account.

2. Click the “New Upload” button and choose to upload a video file from the computer.

3. Wait for Audext to generate an automated transcription of the video file.

4. Update the transcription with the built-in text editor.

Since Audext already includes timestamps and speakers in the transcription, it’s much easier to follow the SRT format.

After that, edit the text according to the .srt file rule, namely subtitle sequence (1), start and end timestamps (hours:minutes:seconds,milliseconds (00:00:00;00 –> 00:00:11:12)).

5. Download the output file in .txt format.

6. Use free online .txt to .srt file converter websites to complete the process.

How To Open SRT File?

Again, unlike other subtitle formats, .srt files use simple encoding, lightweight, and widely available on the Internet. Accordingly, there are different ways on how to open srt files.

First, with only a simple “srt viewer” Google search, anyone can view countless websites that can open .srt files.

Next, using a text editor like Notepad, Notepad++, and Sublime, users can view a .srt file in a clean plain text mode.

If one wants a true subtitle editing experience, then using a dedicated subtitle program is ideal. Thankfully, like the SRT standard itself, many subtitle tools are free for the public to use.

Examples of the best editors available are Jubler, and Nikse. However, regardless of the program, a .srt file will still display its contents in the correct format and order.

How To Add SRT To Mp4? Best freeware available online

So, how to add srt file to video? 

After creating a .srt file, there are two ways to use it: insert it into a video file or use a specialized media player. In the former, there are different ways to add a subtitle to something like an mp4 video.

Also, native programs like Aegisub do the same thing but are more suited for offline use.

Apart from post-editing, one can also insert subtitles when creating a video. In most modern video editors, users can quickly type dialog text without doing any formatting. 

Additionally, video conversion tools like HandBrake transform media format and offer .srt insert support; great for burning media files into discs. Lastly, using a media player like VLC, one can import .srt files from subtitle-sharing sites or any source to quickly enjoy watching locally-saved movies.

Explore The Benefits Of SRT

Since you read this article, you’re likely interested or are planning to create a subtitle file for a video. In that case, based on the above reasons, using the SRT file format is the best and safest choice.

Once you understand everything about it, you’ll learn about its benefits and advantages over different subtitle variants.